Manchester United today launched their official Twitter feed with the message "New era, same spirit.”

The club, using the handle @ManUtd, amassed over 290,000 followers in the first ten hours with the first message posted at 8:30am.

The Premier League club already has a strong presence on social media site Facebook with 34 million people having "liked" the official club page.

Manchester United have a long way to go to match Real Madrid and Barcelona, who have 8.1million and 9.4million Twitter followers respectively.

The Red Devils' arrival on the micro-blogging site has been welcomed by the online community.

Former United goalkeeper Peter Schmeichel said: "@ManUtd on twitter it's like Christmas", while Edwin van der Sar tweeted: "Surprised so late but pleased @manutd has joined twitter also!"

Former England international turned TV pundit Gary Lineker was also pleased to see the Champions join Twitter.