Munster must change their style of play in order to take the next step, according to Eddie O’Sullivan.
The two-time Heineken Cup winners are without a trophy since the Pro12 victory of 2011 and have lost seven European semi-finals since 2008.
Their two most recent Champions Cup semi-final losses bore testament to their current place in the pecking order, losing heavily to Racing 92 and Saracens.
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And former Ireland head coach O’Sullivan reckons that the policy of relying on the 'traditional Munster way' to get things done is outdated, as evidenced by Saturday's defeat to Leinster in the Pro14 semi-final.
"Munster have to do a bit of soul-searching as Donal Lenihan says and find out how they want to play rugby," he told the RTÉ Rugby podcast.
"Because they’ve been playing the same brand of rugby for years now and it was quite successful in the noughties when they had the horses to do that but they don’t have them anymore.
"They have to look at how they are playing the game, they’ve been hitting a brick wall and we saw it again in spades in Europe and in the Pro14.
"The shop window is the team and if the team are delivering on the field lots of problems are easier to fix, they don’t go away but they are easier to fix.
"Munster have to look at how they play. They don’t have the players to play the game they are trying to at the moment, that’s patently obvious.
"The [Munster] DNA is about winning collisions.
"They do have to re-evaluate how they play.
"We know they can beat teams up but they can’t beat everyone up and when you come to the business end of the season, you do have to either continue what you are doing and do it really well and you succeed but they can’t do that anymore.
"Munster are not in that space where they can dominate teams and they have got to look inside their DNA a bit and say, ‘yeah, there was a way Munster played that was traditional Munster but that day is over’ and they have to rethink.
"They’ve got to play a more creative type of rugby.
"Their financial model has struggled; I don’t think they have been financially viable like Leinster have.
"You could argue around that and say it’s really population based but it’s based out of two cities. They don’t have the strength of the school system that Leinster have."
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