TV3 has been confirmed as the Irish rights holder which will broadcast the 2015 Rugby World Cup.

Rugby World Cup Limited said TV3 was appointed after a highly-competitive process for the rights. It said the deal represented a "record financial commitment for the Irish market".

Under the terms of the deal, TV3 will manage the broadcast of live coverage of all 48 matches and will also deliver a TV, digital and mobile highlights offering.

RWCL managing director Brett Gosper said the organisation was delighted to be appointing a broadcaster "that shares our enthusiasm for rugby and for our showcase event."

"TV3 plays a major role in the promotion of sport in Ireland and we are excited by the station’s innovat ive plans to broadcast Rugby World Cup 2015.

"We look forward to working in partnership to deliver an exciting experience for sports fans in Ireland."

RWCL head of commercial, broadcast and marketing Murray Barnett said: "We are excited about our broadcast offering for England 2015, which is on track to deliver a record number of broadcasters, live hours and digital coverage that will maximise exposure and engagement."

TV3 Group CEO David McRedmond described the deal as  tremendous news for TV3.

"We are quite sure that Rugby World Cup will be the stand out sporting event for Irish people in 2015 and we can hardly wait to follow the progress of the Irish team."

Rugby World Cup 2015, the eighth edition of rugby’s showcase event, kicks off on 18 September 2015.