GAAGO - the new subscription-based online streaming service being launched by the GAA and RTÉ Digital – is to be a sponsor of the All-Ireland Senior Football Championship.

GAAGO will sit alongside Eircom and SuperValu as the third and final brand in the GAA’s multi-sponsor model, with the All-Ireland Senior Hurling Championship advertising platform already complete with Etihad, Centra and Liberty Insurance.

The new service will be available outside of Ireland and will offer live and on-demand games online starting during the 2014 Championships.

Subscribers will be able to view the games on any internet-enabled device including mobile phones, tablet devices and laptops.

Full details will be announced in early May.

RTÉ Director General, Noel Curran, said: “We are delighted to be working with the GAA to bring such an innovative service to our supporters around the world.

"GAAGO will serve a need that we know exists and will showcase our national games on the international stage.”

Páraic Duffy, GAA Director General, commented on the announcement saying: “GAAGO is a new brand that will require significant levels of exposure and awareness, and sponsorship of the All-Ireland Senior Football Championship will provide both in a most effective way.”