Liberty Insurance have been are unveiled as the new sponsors of both the All-Ireland Senior Hurling championship and the Camogie Championships (Senior, Intermediate and Junior).
In a ground breaking move, this is the first time that the same sponsor has supported both of Ireland’s oldest games.
As part of what is an initial five year agreement, Liberty Insurance will also be involved in other programmes including coaching, camogie development, and the delivery of responsible driving initiatives.
Speaking at today's announcement, GAA President Liam O'Neill said: "We are especially pleased that for the first time one of our main sponsors will also be directly supporting the game of camogie, which further underlines our intention to bring all of our codes closer together.
"As an organisation we look forward to working together over the course of the next five years to further enhance the profile of two of the best field sports anywhere."
Camogie Association President Aileen Lawlor added “The announcement represents an exciting opportunity for the Camogie Association and we are looking forward to working closely with Liberty Insurance to help grow and develop our national game, the fastest field sport for women in the world.
"In addition our joint partnership with the hurling championship is a natural alliance and signifies the unity of both organisations as part of the gaelic games family.”