SEARCH Search Results Mascara advert broke rules with falsies Wednesday July 25, 2007 L'Oreal mascara adverts broke industry rules because Penelope Cruz was wearing false eyelashes. EU clears L'Oreal takeover of Body Shop Thursday June 01, 2006 The European Union's competition watchdog has cleared French cosmetic giant L'Oreal's takeover of Body Shop. Body Shop profits up ahead of takeover Friday May 05, 2006 Body Shop has reported that like-for-like sales were up 5% in the eight weeks from February 26. L'Oreal completes Body Shop deal Friday March 17, 2006 French cosmetics giant L'Oreal is to buy Body Shop International for £652m. Body Shop surges as dealers scent bid Thursday February 23, 2006 The world's largest cosmetics company, L'Oreal, has said it might make a cash bid for Body Shop.