A coalition of Ireland's leading media organisations has come together to launch a public fundraising campaign to aid the growing humanitarian crisis in Ukraine.
The 'Ireland for Ukraine’ campaign aims to raise funds for people affected by conflict, which includes those who have been displaced.
Half of the funds collected will be distributed to aid agencies Concern, Irish Red Cross, UNICEF and Trócaire.
The other half will be pooled into a fund for grant aid applications available to Irish organisations and local groups that will assist the anticipated 200,000 Ukrainian refugees expected to arrive in Ireland.
The high-profile campaign will feature across local and national radio, television, print and online media. It will include a 30-second TV and radio advert voiced by ‘Derry Girls’ and ‘Holding’ actress Siobhan McSweeney that will commence today, and will be supplemented by an extensive digital display campaign, as well as a dedicated campaign on social media.
Announcing: #IrelandForUkraine, a new campaign which aims to raise vital funds for those affected by the conflict, as well as those who have been displaced. @communityfound | Supported by @rte pic.twitter.com/eEiFYyTSPj— RTÉ (@rte) April 5, 2022
Taoiseach Micheál Martin congratulated all media outlets who have "worked and cooperated for the first time to enhance the incredible public goodwill and generosity of the Irish public on their determination to aid and assist the people of Ukraine".
"I am pleased to confirm that the Government will allocate €5 million to the campaign and fund, Ireland for Ukraine," Mr Martin said.
"This will help start its focused charity work for the people of Ukraine at home and abroad. I wish you all the best on your great work."
Proceeds will be received by registered charity The Community Foundation for Ireland, who have 22 years’ experience in philanthropy and grant making.
"A European humanitarian crisis is unfolding which requires a response both on the ground and in our own communities. ‘Ireland for Ukraine’ delivers that response," said The Community Foundation Chief Executive Denise Charlton.
"The funds raised through the generosity of viewers, readers and listeners will be used to support those trapped in the war zone and the growing numbers seeking shelter here," Ms Charlton added.
"There are many challenges ahead. The protection needed for children travelling alone, assisting refugees with disabilities, measures to combat human trafficking and so much more. It may at first seem overwhelming but with the continuing generosity of the Irish people these are challenges which can and will be met."
The full list of participants:
Virgin Media Television
DMG Media Ireland
The Meath Chronicle
The Connaught Telegraph
The Westmeath Independent
The Westmeath Examiner
The Connacht Tribune and City Tribune
The Donegal News
The Tuam Herald
The Clare Champion
The Northern Standard
The Southern Star
The Munster Express
The Nenagh Guardian
The Mayo News