A survey of almost 500 young people who belong to the 'Generation Z' age-group, people born between 1995 and 2009, has found that many of them are stressed.
The survey by Amárach Research for the organisation Young Social Innovators found that four out of five of those asked said that they feel their parents do listen to them, and that brands listen to them more than politicians do.
Chief Executive of YSI, Rachel Collier, said it was concerning that so many young people feel more connected to brands than politics.
Speaking on RTÉ’s Morning Ireland, Ms Collier said: "They really believe that brands listen to them to a greater extent than the Government and politicians and communities do, and that's worrying.
"Brands and influencers on social media are relating to young people daily, and they've a much closer relationship than you would expect."
When asked what would be a sign of success during their lifetime, nearly half said making a positive impact on the world, half said financial security, and just 1% said having a loving partner.
Ms Collier said that 60% said they had concerns about mental health, while 57% had concerns around exams and school.
She said 47% reported feeling worried about climate change, and when asked what if there was a particular topic they wanted to do something about during their lifetime, 64% said they wanted to tackle climate change.
Meanwhile, 600 young people are gathering in Croke Park today as part of an event organised by YSI.
They will showcase projects that they have been working on throughout the year, and will compete for the title of Young Social Innovator 2019.