Samsung Electronics today launched the world's first smartphone with a curved display, a variant of the Galaxy Note which moves the Asian giant a step closer to achieving wearable devices with flexible - even unbreakable - screens.
Curved displays are on the frontlines of Samsung's innovation war with rivals such as Apple and LG Electronics, as the South Korean firm seeks to expand its lead in the slowing market for high-end smartphones.
The Galaxy Round's 5.7-inch display has a slight horizontal curve and weighs less than the Galaxy Note 3, allowing a more comfortable grip than other flat-screen models on the market, Samsung said in a statement.
Its key features include a tilt function which allows users to check information such as missed calls and battery life, even when the home screen is off. Users can also scroll through media files by pressing the screen's right or left, the company said.
The phone initially would be available only in South Korea and no decision had been made about releasing it in other markets.
Curved displays open up possibilities for bendable designs that could eventually transform the high-end smartphone market, where growth has slowed amid competition from low-end producers.
Samsung's Galaxy Gear smartwatch released last month has a flat screen, but the company is hoping to have the technology to make more attractive and wearable devices in what is shaping a sa key battleground for consumer electronics companies.
Technology firms have yet to figure out how to cheaply mass produce the parts and come up with display panels that can be thin and heat-resistant. Batteries also have to take new forms to support flexible screens that can be rolled out, attached to uneven surfaces or even stretched. The battery in the GalaxyRound is not curved, Samsung said.
Competition is heating up with Samsung's rival LG Electronics planning to introduce a smartphone with a vertically curved display in the first week of November, a source familiar with the matter said this week.
Technology analysts and media reports say Apple is working on a smartwatch, potentially with a curved screen, but there has been no word from the California-based company about its plans.
Samsung's new curved-screen phone, available through South Korea's biggest mobile carrier SK Telecom costs almost €750.