Leinster and Ireland outhalf Johnny Sexton is among a number of new investors in seltzer producer DASH.
The UK based firm makes a range of zero-sugar and zero-calorie drinks infused with wonky looking fruit that might otherwise end up as food waste.
The business has raised €9.8m in new investment from a series of investors, including Beringea, Johnny Sexton, David Milner, DASH's chairman and former CEO of F&B titans Tyrells, Lily’s Kitchen, and St Pierre Bakery.
"Stocked in offices and independent shops alone, we sold 1/4 million cans last year and this latest investment will give us the firepower we need to change the way people look at soft drinks for good," said Alex Wright, DASH’s co-founder.
"We're delighted to have Johnny on board to help grow the brand in Ireland and raise awareness about the issue of food waste."
"Health and sustainability have never been more important in Ireland, so we're excited to see what the future holds."
DASH’s seltzers are currently sold in over 10,000 stores globally and have 39% of the share of value sales.
The fresh investment will be used to fuel DASH’s growth plans, including production and distribution.
It will also be used for research and development and for expansion into new markets in Europe, as well as to grow its presence in Australia.
"I'm excited to be a part of its journey to fight food waste, bringing it to more stores across Ireland - the Irish love it already!" said Johnny Sexton.
Founded by Jack Scott and Alex Wright, DASH launched in 2017.
