Paper and packaging company Smurfit Kappa is to build a new packaging plant in Morocco, its first corrugated plant in the country, in an investment worth more than €35m.

Located in Rabat, Smurfit Kappa said the new 25,000 square metre plant will enable it to supply innovative and sustainable packaging solutions quickly and efficiently to its local customer base.

The plant will create packaging for sectors including industrial, agriculture, fast-moving consumer goods (FMCG), automotive, pharma and ceramics and serve both local customers and multinationals based in Morocco.

The new facility is expected to be operational in early 2023.

Saverio Mayer, CEO of Smurfit Kappa Europe, said the new facility is the first of its kind owned by the company in Morocco.

"It will be located in an area with significant growth potential and create 300 direct and indirect jobs in the region," he said.

"Our customers will also benefit from our fully integrated and circular business model which will ensure a reliable supply of quality, value-adding and sustainable products," he added.

Ignacio Sevillano, CEO of Smurfit Kappa Spain, Portugal and Morocco, said the new investment is a reflection of the company's "think global, act local" approach which combines its global scale and expertise with its local team's best-in-class knowledge to understand and satisfy its Moroccan customers' needs.