PGIM, the global asset management business of Prudential Financial, has rebranded Pramerica Systems Ireland Limited to PGIM Ireland Limited.

PGIM has over $1.5 trillion in assets under management and 38 offices spanning 17 countries.

It comprises five autonomous asset management businesses, each specialising in a particular asset class, with a focused investment approach.

Based in Letterkenny, Co.Donegal, PGIM Ireland serves as one of the EU offices for PGIM, Prudential and its affiliates, including PGIM Private Capital Ireland, PGIM Real Estate, PGIM Fixed Income, Corporate Treasury and Actuarial. PGIM Ireland currently employs over 100 people.

"This rebrand represents continued progress in establishing our corporate identity, allowing us to more closely align with PGIM’s values and culture, as we enter a new and exciting phase for our organisation in Letterkenny," said Roben Dunkin, vice president, PGIM Operations and Innovation, and executive sponsor for PGIM Ireland.

"We are expanding the business in the Northwest of Ireland, where there is a strong talent pool, and investing in new roles in 2022 and beyond.

"With Ireland’s access to talent and the European markets, and with support from IDA Ireland and the strong regulatory environment, we have built incredible teams," he added.