Irish tech unicorn Wayflyer has bought Peblo, a funding platform for content creators and influencers.

The multi-million euro deal is Wayflyer's first major acquisition.

According to Forbes, there are around two million full time creators across the world on Youtube, Instagram, Twitch, TikTok, and other social media platforms.

They earn an average of $100,000 each per year, but often have to wait up to 120 days to get paid by their partnering brands.

Peblo provides funding to influencers and creators, plugging the gap between upfront cost and client payment.

"Content creators are largely ignored in financial services, and by leveraging Wayflyer's incredible resources we will now be able to change that," said Jake Browne, CEO and co-founder of Peblo.

Jake Browne, Jack Pierse and the wider Peblo team

Following the acquisition, Peblo will remain a standalone brand and its team of six will join Wayflyer's team.

Founded in 2019, Wayflyer provides financing and analytics solutions to eCommerce businesses.

It said the acquisition of Peblo will enable individual creators to access up to $2 million in financing, and it expects to advance over $500 million to creators over the next year.

"By 2026, there will be an expected 15 million influencers worldwide, so the creator market is one that is too fast-growing for us to ignore," said Aidan Corbett, CEO and co-founder of Wayflyer.

"This strategic acquisition means that both online brands and the creators they partner with to market their products will benefit from our best-in-class underwriting, funding and marketing analytics," he said.

Mr Corbett said the new deal with Peblo will allow it to connect eCommerce brands with influencers through the Wayflyer platform.

The acquisition comes off the back of Wayflyer's $150 million Series B fundraise in February, which has brought the Dublin-headquartered fintech’s valuation to $1.6 billion, making it Ireland’s sixth unicorn business.