Three Ireland has become the new primary sponsor of Dublin's Olympia Theatre, which will be renamed the '3Olympia Theatre'.
The sponsorship will run for eight years and will see Three Ireland support the music, arts and entertainment venue as it prepares for its reopening.
Caroline Downey, owner of the Olympia Theatre, said the past 18 months has been difficult for the live entertainment industry.
"The investment of Three in this new partnership is more important than ever in supporting the venue to reopen its doors once again.
"We are delighted to embark on this journey with them as partners as we enter a new era in this venue's storied history," she said.
Three is already title sponsor of the 3Arena, as well some of the country's biggest festivals, such as Electric Picnic and Longitude.
Elaine Carey, Chief Commercial Officer at Three Ireland and Three UK said its customers will have access to pre-sale tickets 48 hours before being available to the public, through the 3Plus app, along with other benefits.
"As Ireland's number one live music sponsor, we understand the importance that music and theatre play in the lives of our customers, and we want to ensure that they have access to the biggest and best experiences.
"This new sponsorship brings a wide range of benefits to Three Ireland customers, offering unrivalled access to some fantastic live events, which is something that is hugely important to us," she said.
The historic Dame Street theatre, which opened its doors for the first time in 1879, has welcomed some of the biggest names in world entertainment from Charlie Chaplin and Laurel & Hardy to the more recent appearances from Cillian Murphy and the Gleeson family.
As a live music venue, it has has hosted performances from artists including David Bowie, Radiohead, Blur, Robbie Williams, Hozier, Dermot Kennedy, Lizzo and Adele.