Coca-Cola has been named Ireland's biggest selling brand for the 16th year in a row, according to the latest edition of the Checkout Top 100 brands produced by Checkout Magazine.

Irish brands fared well in the latest edition with Tayto moving into the top five to claim the third place spot.

It was ranked sixth last year.

Bread company Brennans comes in at number five with Cadbury Dairy Milk at two number two and energy drink Lucozade at number four.

Two brands recorded 14-place improvements. They were Fitzgeralds Family Bakery, which went from number 90 to number 76, and energy drink Monster, which moves from number 25 to number 11. 

There were seven new entries to the table - Nestlé Aero, Knorr Stock & Gravy Mixes, Zip, Heinz Tomato Ketchup, Kenco Instant Coffee, Birds Eye Fish, and branded mixer range, Schweppes.

"The professionalism and kindness of retailers and their teams since the onset of the Covid-19 pandemic is something that is now embedded in the collective psyche of shoppers and is likely to stay with us for many years to come," Maev Martin, Editor of Checkout said. 

"It is no surprise that those Irish brands that left no stone unturned to ensure that they were always on our shelves during the current pandemic have excelled in Checkout's Top 100 Brands 2020," Maev Martin, Editor of Checkout said.

"Irish shoppers have responded to the supreme effort put in by the nation's retailers and brands over the past six months by remaining loyal and continuing to buy Irish."

The Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector. 

In compiling the report, Nielsen measures the sales performance of over 5,000 brands from over 200 product classes.