Planning permission has been granted for a six storey apartment block on the site of a former Gowan Motors showroom on Merrion Road in Dublin 4.

Dublin City Council has granted planning permission to 1 Merrion Land Ltd for the 63 apartments on the corner site of Merrion Road and Herbert Avenue, despite local objections.

The grant of permission follows 1 Merrion Land Ltd previously being refused planning permission for an eight storey apartment block comprising of 66 apartments at the same site at 143 Merrion Road.

The Council state that the new plan would not seriously injure the residential amenity in the vicinity.

The local authority gave the plan the go-ahead in spite of a number of objections from locals.

The Herbert Avenue Residents Association told the Council that the proposed six storeys would be "completely out of kilter with Herbert Avenue residences with a maximum of four storeys."

Local resident, Owen Doyle contended that the apartment block would be "monolithic" and "would dominate and harm the streetscape."

Mr Doyle argued that it is the mass of the development shoehorned into a small site "which would create a long term unalterable and unwanted blight on the streetscape."

Separately, the Council has put a companion application by 1 Merrion Land Ltd for a five storey block further down Merrion Road on another former Gowan Motors site on hold.

The Council has requested further information on the 43 unit plan at 169-177 Merrion Road

The Merrion Road Residents Association has called on the Council to refuse planning permission.

The residents state that An Bord Pleanála only refused planning for an apartment block on the same site last March.

They state that the proposal is too bulky at its core and would dominate and be obtrusive to surrounding established residences.

Reporting by Gordon Deegan