Tourism Ireland aims to grow overseas tourism revenue to €6.54 billion by 2022, representing a 13% increase in revenue.

It's part of a three year growth strategy published by the body responsible for promoting the island of Ireland overseas as a holiday and business tourism destination.

It also aims to grow visitor numbers by 7% to 12 million over the time frame.

It comes on the back of what's been described as a 'mixed' year for Irish tourism.

Weaker demand and continued uncertainty around Brexit gave rise to consumer concern in Britain and some mainland European markets. 

There was also what's described a 'deterioration in air access capacity' this year.

Latest estimates indicate that, by year end, revenue generated by international visitors will have fallen by around 1.5% to €5.78 billion.

Visitor numbers are expected to match last year's total of 11.17 million.

"2020 will undoubtedly continue to present some challenges, not least the ongoing uncertainty around Brexit, which is likely to continue to impact on consumer confidence and, in turn, on travel from Britain and some Mainland European markets," Niall Gibbons, CEO of Tourism Ireland explained.

Other challenges cited include economic and geopolitical uncertainty, as well as constraints on the availability of aircraft, particularly relating to the grounding of the Boeing 737 MAX.

"It is not enough to simply target growth at all costs and our new, three-year strategy is built on a set of sustainable destination marketing principles," said Niall Gibbons. 

"These principles will underpin all of Tourism Ireland's activities and are reflected in our renewed emphasis on driving business to the regions and ensuring the benefits of tourism growth are distributed right around the island of Ireland, on a year-round basis."