Bank of Ireland has appointed Henry Dummer as its chief marketing officer - a new role at the bank.

Mr Dummer is joining Bank of Ireland from Eir, where he recently held the position of Group Marketing Director for Consumer and Business

Before that he held the roles of Marketing Director at Tesco Ireland, and Customer Marketing Director at Diageo Ireland.  

Before moving to Ireland in 2006, he also worked in consumer marketing roles at GlaxoSmithKline and Mars UK.

Bank of Ireland chief executive Francesca McDonagh said the position of Chief Marketing Officer is a critical role for the bank as it works to define its brand strategy

Mr Dummer will take up the new role in June.