The value of social media to business and successfully managing your online corporate reputation is the theme of a workshop being held today in the Digital Hub in Dublin city centre. It is part of All Aboard 2017, a week-long series of national events designed to help build digital skills.
Wayne Denner, Social Media trainer for business, is the person who will be delivering the workshop. He said a wide variety of businesses would be attending the event. “Typically small, medium businesses, maybe solo entrepreneurism... maybe one-man bands who are really starting to explore the online world and really how they can use social media and the internet to reach new customers.”
Mr Denner said SMEs are getting much better at managing their online presence. “There’s a lot of education and a lot of awareness now around the importance of using things like Facebook to grow your business. The customer now is spending a lot more time online researching products and services, so it is paramount for businesses of all shapes and forms to be using social media and the internet to reach those customers”.
The social media trainer said a “real mixture of individuals” are attending such workshops. He said he is seeing “a big trend with older people who are getting into business, maybe small businesses they’re starting from home. “They’re looking at finding out how to best get involved with digital media.” He said the right approach is “less about trying to sell your stuff all the time and more about trying to build a relationship through digital technology with your customer.
Mr Denner said one of the main pitfalls smaller companies fall into when managing their online presence is not maintaining a regular, active presence. “It is important as a small business that you’re active on social media and you continue to be active, and you create valuable content for your customer”. He said businesses can easily get it wrong when it comes to managing their online reputation, and that it is important for a company to have a suitable strategy in this regard.
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