Carlow based agri-business Richard Keenan and Co has announced a €7m deal over three years to expand its operations in China to a full-scale national business.

The Borris headquartered firm develops feed efficiency technology for farm animals.

Keenan China is a franchise partnership with Shanghai Shengmu Livestock Company. The deal gives Keenan a national platform and a partner to accelerate sales of the group's machines throughout China.

Keenan China will have a dedicated sales director, sales force and service network, providing a national support structure to Keenan's expanding customer base across China.

The deal was announced during a trade mission to China led by the Minister for Agriculture, Food and the Marine Simon Coveney.

Keenans has had Enterprise Ireland support.