DublinTown was unveiled as the new brand name for the Dublin City Business Improvement District (BID), the organisation made up of 2,500 businesses in Dublin city centre.
Dublin City BID was established in 2008 by city centre businesses to win back custom and create a "thriving city destination" that can be enjoyed by both Dubliners as well as tourists.
In 2012, the organisation created the Dublintown.ie website as a vehicle to promote the activities and attractions available in the city. There were over 250,000 unique visits to the organisation’s websites last year.
Dublin Town CEO Richard Guiney said that the city centre is seeing a momentum building, which suggests that the worst of the economic downturn is behind us.
He pointed out that footfall has steadily increased since Christmas 2011 and vacancy levels in the city have fallen below 9.5%, which compares favourably with averages of over 14% in comparable cities in the UK.
"What is most encouraging within these figures is the quality of the investments being made in both the retail and hospitality sectors. However, it is accepted by all that there is no room for complacency. After six years of significant economic turmoil, there are many issues to be addressed in the city and opportunities to be grasped," Mr Guiney added.