UTV has appointed Matt Williams as Group Director of Trading in Ireland.

He will be based in Dublin and take responsibility for developing trading strategies for television and other media across the UTV Group.

He joins UTV from TV3 where he was Head of Trading.

He has over two decades of commercial trading experience having worked with ITV and Viacom across its range of channels that include MTV, Nickelodeon and Comedy Central.

Belfast based UTV is due to launch a channel aimed at viewers in the Republic in January.