Taste Ireland has signed a deal which will see Australian retail giant Coles stock Irish products in its stores.

The supermarket chain, which is one of the country's two main grocery chains, will now stock a dedicated Irish goods section in its near-700 outlets.

The section will include products like Tayto crisps, Barry's Tea and Club Orange.

"What started as a niche boutique style operation in 2004 has now flourished into a scalable and thriving enterprise," said Eamon Eastwood, the Irish businessman behind Taste Ireland.

"On the supply side we have worked hand in hand with the Irish manufactures who now see a potentially new market opening for them whilst on the demand side there is 600,000 Irish passport holders in Australia." 

The Coles announcement follows a 2011 supply deal with retailer Woolworths, which accounts for around 30% of the country's grocery market.

The number of Australian stores now stocking the company's Irish food brands is now set to rise to 1,000 following today's deal.

Mr Eastwood was recently named by Enterprise Ireland as a 'start-up ambassador' for Australia. 

It is part of a strategy to encourage overseas entrepreneurs to locate their export focused start-up businesses in Ireland.