The craft of whiskey distilling is on its way back to Dublin's Liberties. The Teeling Whiskey Company is opening a new distillery and Visitor Centre on Newmarket Square near St Patrick's Cathedral in Dublin 8.
Jack Teeling explained that it revives an old family tradition which stretches back to 1872 when there were 37 small distilleries in Dublin's Liberties, some of which went on to become the biggest distilleries in the world. "Our vision is to revive that old tradition in Dublin and lead a new golden era for Irish whiskey," he stated.
At least 30 full time jobs will be created across the areas of distilling, operations, warehousing, bottling and also in sales and marketing of the product to overseas markets. "A new generation of alcohol drinkers are discovering Irish whiskey. It comes down to the smooth and sweet taste. It's the right taste for younger people who are getting into spirits drinking," Jack Teeling said.
The growth of the Irish whiskey industry is in its relative infancy and is primed for big gains, according to Mr Teeling.
"Irish whiskey accounts for just 3.5% of the overall whiskey market, but we're the fastest growing spirit in the last 20 years. 90 million cases of Scotch are produced a year. We're at 6 million. There's plenty of room for catch up. The estimate is to double Irish whiskey sales between now and 2020," he said.
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