Twitter revealed last night a tripling in quarterly losses as it prepares to list on the New York Stock Exchange in one of the year's most anticipated IPOs.
The online messaging service's decision to go with the older exchange deals a blow to the tech-heavy Nasdaq, which bungled Facebook's 2012 offering.
Twitter is now expected to kick off its investor roadshow on October 28 where it will pitch its offering to Wall Street before shares start trade in mid-November, sources said.
In an amended IPO filing last night, the eight-year-old company showed that it sustained its recent pace of revenue and user expansion in the latest quarter ended September 30 - even though its losses continued to widen.
Among the biggest winners of a successful IPO would be co-founder Evan Williams with a 12% stake. Rizvi Traverse, run by Hollywood and Silicon Valley financier Suhail Rizvi, and its affiliates hold 17.6%, as the largest institutional holder.
JPMorgan Chase's alternative asset management arm holds another 10.3%, the filing revealed for the first time. Chief executive Dick Costolo, an early angel investor, owns 1.6%.
Rizvi and his investors, who obtained their shares with the help of Silicon Valley investor Chris Sacca, paid more than $1 billion for their stake, Reuters reported in October.
Other major stakeholders include Spark Capital and Benchmark Capital, which own 6.8% and 6.6% of the company, respectively. Union Square Ventures owns 5.9%.
Twitter's debut will be the culmination of a journey from side-project to sociocultural phenomenon, one that has become a communications channel for everyone from the Pope to President Barack Obama.
The company more than doubled its third-quarter revenue to $168.6m. But net losses widened to $64.6m in the September quarter compared with $21.6m a year earlier.
And in the three months ended September, Twitter grew its monthly active users 39% to 231.7 million on average. That figure was up from about 218 million when the company first disclosed its IPO filing on October 3.
Those losses were driven partly by a 158% surge in sales and marketing spending, as the company ramped up its sales forces in offices around the world to push its advertising platform. Sales and marketing costs rose to $61.2m from $23.7m a year earlier.
Twitter said its revenue is increasingly coming from mobile devices, the preferred way for most users to log on. In the three months to the end of September, over 70% of advertising revenue came from phones and tablets versus 65% in the prior quarter.
Twitter represents the latest loss for Nasdaq OMX Group in recent years. The NYSE Euronext's aggressive campaigning helped snag LinkedIn and Pandora Media amongst other high-profile consumer-tech debutantes.
Both bourses vied fiercely for the prestige of hosting Twitter. But analysts had predicted that Facebook's debut, marred by a series of technical glitches that delayed the start of trading, could weigh against the Nasdaq.
Nasdaq chief executive Robert Greifeld flew to Twitter's San Francisco headquarters as recently as October 4 to make one last unsuccessful pitch for listing on his exchange, a person close to Twitter said.
"This is a decisive win for the NYSE. We are grateful for Twitter’s confidence in our platform and look forward to partnering with them,” said Scott Cutler, head of NYSE's listings business.
In a statement, the Nasdaq said it "wished Twitter well."