Airtricity, which is competing with the ESB and Bord Gais to supply electricity to homes, is promising to create 200 new jobs.

The renewable energy supplier will add 50 new positions at its headquarters in Sandyford while the remaining 150 jobs will be through indirect contracts. The company says the new jobs will encompass sales, customer support, billing and support services.

Airtricity has also today announced the launch of a new major customer acquisition campaign to actively target the consumer market. This campaign will concentrate on TV, radio, outdoor and online outlets to 'aggressively' target the consumer switching market.

Airtricity has been supplying electricity to commercial customers for over five years and it says it now has a total customer base of almost 70,000.

'This announcement reinforces that there is real potential to generate jobs in the renewable energy sector and that the industry can help the country out of its current downturn,' commented Airtricity's managing director Kevin Greenhorn.