Facebook has begun production of a television series and game shows that it plans to broadcast.
The online platform, which has around two billion monthly users worldwide, hopes to start putting out episodes of its forthcoming series by the end of the summer.
Facebook is said to be ready to spend up to $3 million (€2.7m) per episode - a budget which puts it at the upper end of US TV production.
Facebook has not identified its content-production partners, but the Wall Street Journal has said they include Hollywood studios and agencies representing actors and other creative talent from the film and television industries.
Nick Grudin, Facebook's vice president for media partnerships, said "our goal is to make Facebook a place where people can come together around video".
He said Facebook and its collaborators would "experiment with the kinds of shows you can build a community around - from sports to comedy to reality to gaming".
Facebook is funding the shows on its own at first, he said, "but over time we want to help lots of creators make videos funded through revenue sharing products like Ad Break", a software tool that allows adverts to be directly inserted into Facebook's online content.
The company is following a trend set by other internet giants that were once satisfied with allowing their platforms to be used for distribution by other producers.
Netflix, Amazon and the online television platform Hulu - a joint venture by Disney, Comcast, 21st Century and Time Warner - have thrown themselves into content production, as have YouTube and Apple, although on a more modest scale.