Drinks group Britvic Ireland is looking for 100 redundancies after a review of its business.

It is expected that these will take place over the next month.

The company - which makes brands such as Ballygowan, 7Up, Club and MiWadi - currently employs around 730 people in Dublin, Cork, Limerick, Thurles and Belfast.

12 of the planned lay-offs will be in Northern Ireland.

Britvic Ireland announced late last year that it was planning changes in its Irish business, as the continuing economic weakness hit its sales and profits.

It said there had been a shift in consumer spending habits in Ireland, with declines in the pub and convenience store sector.

Britvic said its new strategy was designed to help it to grow in a changing Irish drinks market, and would include a restructuring of its sales and marketing teams.

It said it remained committed to the Irish market, saying it had made significant investments in its Dublin and Thurles facilities.

Managing Director Andrew Richards said the company would continue to talk to staff and union representatives about its planned changes over the coming month.

In a statement today, the company said their new ‘go to market’ strategy was designed to meet changed customer needs and improve growth in sales.

The company is to seek the redundancies mainly in the group's 'commercial teams'.

Last month Britvic Ireland opened a new call centre in Thurles and recently invested €7.5m in improving manufacturing capacity in Dublin.