Ford says its all-new 'Edge' SUV will help it target a fast-growing SUV segment that has doubled in the past five years.
The large SUV will go on sale in 2015, extending a line-up of SUVs in Europe that already includes the new Ford Kuga medium SUV and the new EcoSport small SUV.
According to Ford data, the SUV segment percentage of the total European passenger car market more than doubled between 2008 and 2013.
"Ford's global SUVs – small, medium and large – are driving the company's growth in key markets around the world," said Barb Samardzich, Chief Operating Officer, Ford of Europe.
"We believe it is the right time to introduce a larger, more upscale SUV at the top of the Ford portfolio here in Europe."
Built on Ford's global CD-sized platform, all-new Edge was developed from the outset to meet the worldwide increase in demand for SUVs and customer desires in all regions of the world.