Škoda has launched innovative in-flight advertisements with Ryanair, which will see the car brand place a series of tray table ads on Ryanair flights to highlight the generous legroom in its flagship model, the Škoda Superb.

The campaign will run for four weeks across 540 flights from Dublin Airport with a potential reach of 83,689 passengers.

Raymond Leddy, Head of Marketing & Product, Škoda Ireland, said: "We were looking for an innovative and engaging way to communicate the merits of best-in-class leg space of our Superb model for quite some time… 

"The Superb doesn't just have best-in-class rear leg space, it also has best-in-class luggage capacity. So in addition, we also have some clever advertising on the overhead lockers, highlighting the fact that the Škoda Superb can accommodate 15 standard carry-on bags, or alternatively, if you are duty free shopping, 8,263 Toblerones!"

Priced from €24,995, Superb is one of the largest cars in its class.