Clever advertising

Clever advertising

Škoda has launched innovative in-flight advertisements with Ryanair, which will see the car brand place a series of tray table ads on Ryanair flights to highlight the generous legroom in its flagship model, the Škoda Superb.

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The campaign will run for four weeks across 540 flights from Dublin Airport with a potential reach of 83,689 passengers.

Raymond Leddy, Head of Marketing & Product, Škoda Ireland, said: "We were looking for an innovative and engaging way to communicate the merits of best-in-class leg space of our Superb model for quite some time… 

"The Superb doesn't just have best-in-class rear leg space, it also has best-in-class luggage capacity. So in addition, we also have some clever advertising on the overhead lockers, highlighting the fact that the Škoda Superb can accommodate 15 standard carry-on bags, or alternatively, if you are duty free shopping, 8,263 Toblerones!"

Priced from €24,995, Superb is one of the largest cars in its class.


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