The campaign will run for four weeks across 540 flights from Dublin Airport with a potential reach of 83,689 passengers.
Raymond Leddy, Head of Marketing & Product, Škoda Ireland, said: "We were looking for an innovative and engaging way to communicate the merits of best-in-class leg space of our Superb model for quite some time…
"The Superb doesn't just have best-in-class rear leg space, it also has best-in-class luggage capacity. So in addition, we also have some clever advertising on the overhead lockers, highlighting the fact that the Škoda Superb can accommodate 15 standard carry-on bags, or alternatively, if you are duty free shopping, 8,263 Toblerones!"
Priced from €24,995, Superb is one of the largest cars in its class.