The Beetle is a phenomenon, regardless of where it shows up in the world. People are always happy to see the car. Now Volkswagen is adding a new version: with the world premiere of the Beetle Dune.

It has taken its bow at the North American International Auto Show in Detroit.

VW says the Beetle Dune is a concept car… at least for now.

In the Beetle Dune, Volkswagen is revisiting an idea that was born in January 2000 with the New Beetle Dune presented in Los Angeles.

While the concept car shown in California was more science fiction, especially in its interior and roof structure, in the Dune of 2014 Volkswagen is looking much more realistically towards a production vehicle.

We say please build it, Volkswagen!