Kia's dramatic new Niro urban-lifestyle concept, unveiled at the IAA in Frankfurt on September 10, hints at a possible future B-segment contender that Kia says is ready to take on the city environment.

Niro's bodyshape features a mix of contrasting materials in compact, purposeful dimensions.

Niro was created in Europe at Kia's Frankfurt Design Studio with European tastes and expectations in mind. With Niro, KIA wants to bring an almost counter-4x4 image to the smaller B-segment.

Gregory Guillaume, Chief Designer at Kia's Frankfurt office, who led the concept team, said: "Ten years ago people wanted understated style in the SUV market, but increasingly as more people migrate to the B-segment they are looking for strong character and individuality.

"We believe Niro is cheekier and even sleeker to show a clear- spirited and intrepid character - a car that has the tenacity to deal with any challenge that comes its way...

"It may have the looks of a Dakar contender, but Niro has a strong premium feel thanks to contrasting advanced modern materials that mix brawn with spirit to deliver a playful vehicle, ready to be part of an active lifestyle."