SEAT, Ireland's fastest growing car brand, has announced a new partnership with Munster Rugby.
The three-year deal will see SEAT become the official car partner to Munster Rugby and title sponsor of the Munster Schools Senior and Junior Cups.
The partnership also includes SEAT supporting Munster Rugby's pre-season matches in the newly entitled 'SEAT Series', which will kick off on August 24 in Thomond Park when Munster take on Gloucester.
Cian O'Brien, Director of SEAT Ireland, said: "We are delighted to be announcing our new partnership with Munster Rugby today.
"As a proud and passionate brand with a great tradition, Munster Rugby is an excellent fit for SEAT and we look forward to promoting our association with them through our dealer network."
The new deal with Munster will be a highly visible sponsorship for SEAT and expose it to Munster's loyal support base and followers all over Ireland.
SEAT will have permanent car displays in Thomond Park, where it will showcase new models including the all new SEAT Leon Sports Coupé, which arrived in Ireland in July, and Sports Tourer, which will be available in Ireland this winter.
SEAT has a full activation programme lined up to support the sponsorship over the 2013/2014 season including extensive PR, match day activation and digital support.