Kia says its latest concept car is playful but gutsy; sturdy yet impish.

Kia's dramatic new European concept, which will be unveiled at the IAA in Frankfurt in September, hints at a possible future B-segment contender.

According to the Korean firm, the concept is designed to take on the urban environment with style and tenacity.

Kia isn't shy about talking up itsconcept, saying: "Accepting any challenge that the assured modern motorist may throw at it, this concept car combines a mischievous character in a clearly robust and substantial yet stylish bodyshape, featuring a mix of contrasting materials in compact, purposeful dimensions."

Kia says the concept is born out of determination to seek new compact-car options for the individualistic and demanding driver for whom size is an issue.

The concept will feature intriguing elements not always associated with smaller cars and has been created in Europe with European tastes and expectations very much in mind.

Although there are no current plans for production, the vehicle's unveiling in Frankfurt will be used to gauge potential customer response for future showroom models.