Exclusive to Audi drivers across the country, this programme offers bespoke rewards and tailored treats to its members.
Two Audi brand ambassadors and Audi drivers, Rob Kearney and Kathryn Thomas, were on hand to launch the new online service.
MyAudi.ie will allow customers check, store and update their Audi's service history and provide a useful online reminder facility that will let customers know when their Audi is due for its annual service.
It will also allow members to set prompts for when their NCT, insurance and motor tax are due for renewal.
Throughout the year, members will have the chance to enter exclusive competitions to win tickets to shows in the O2 and the Bord Gáis Energy Theatre, passes to the Dublin Children's Museum Imaginosity, plus the chance to win an Audi Sports Car driving experience.
Audi Ireland has also partnered with top retailers such as Louis Copeland, Dell and Marks & Spencer to offer members discounts and promotions across fashion, travel, leisure and entertainment sectors.
Orna Conway, General Manager of Product and Marketing at Audi Ireland, said: "MyAudi.ie will enable us to directly communicate with our 72,000 Audi drivers across the country and establish even stronger links between the Audi brand and our customers.
"This new rewards programme will also provide us with invaluable insights into the lifestyle interests of our customers, which in turn will help us in bring our brand proposition of 'surprise and delight' to life through tailored rewards."