Pelvic floor health has, in some ways, gone viral. Depending on your interests - be it health and fitness, pregnancy care or sexual wellness - your social media feed can feature tutorials on pelvic floor exercises and how to test your pelvic floor strength.

It's an area many people struggle with, although there are more treatments available now to improve pelvic floor health.

Aoife Ní Eochaidh, Chartered Physiotherapist of pelvic health, joined Today with Claire Byrne to talk about the importance of caring for your pelvic floor.

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Women who have just had a baby, mothers, and mothers-to-be are particularly susceptible to weak pelvic floor issues. Ní Eochaidh explains that there is a hormone released early in pregnancy that creates a laxity in the muscles in the pelvis, in the bladder and bowel.

Because of this, she suggests working on pelvic floor exercises is vital during your first pregnancy, at least around 20 weeks in, or sooner if you have issues. As the bump grows from this point, there is "physical strain" on the softened tissues, she says, so strengthening the area is vital.

Ní Eochaidh adds that after pregnancy the muscles will bounce back somewhat, but that regular exercises will keep them "finely tuned".

"You do have to kind of schedule them into your day, to link them to things you do every day, like brushing your teeth."

For women hoping to become pregnant, she suggests looking into pelvic floor training now. "The moment you give birth - well, straight after the tea and toast - start the pelvic floor muscle exercises straight away, though you may not feel like starting them."

Before that, though, where are is the pelvic floor? Ní Eochaidh explains: "If you imagine the area of your body between your waist and the top of your legs, that's where your pelvis is located.

"These pelvic floor muscles are located in the base of the pelvis. They're really important to support your organs for normal bladder and bowel function."

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She also adds that certain practices that were suggested in years gone by, such as the mid-stream stop - where you stop the flow of urine mid-stream - aren't recommended anymore. Instead, modern practices start with the bowel.

"Imagine that you're in a lift or you're at a party and that you don't want to pass wind, so you're tightening the muscles around the back passage", she says, adding not to worry about what else is tightening for now. Hold this squeeze "with 100% effort".

She adds that doing it before lifting anything heavier than a jug, kettle or coughing or sneezing, and doing it 10 times a day, you'd be onto a good start.

Ní Eochaidh says that in other European countries such as France, women who have given birth would be given 10 free visits with a pelvic floor health specialist to recover, which would be taken within three months of giving birth, a service that isn't available in Ireland.

"In these countries, they just don't have the problems like prolapse and incontinence that we have."

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Once you're a mother, she says, the main problem specialists like Ní Eochaidh see is incontinence, which can be a leak triggered by movement such as coughing, running and more, or a leak on the bowel side of things. Women can need to go to the bathroom more, too.

Prolapse is another concern, with 50% of mothers experiencing some kind of prolapse, which is the organs dropping down. Many of these women, Ní Eochaidh says, will not know they have prolapse.

If you have symptoms of prolapse, she says you'll feel a "fullness or a heaviness in the front passage area, in your pelvis. Some women will notice a bulge or a lump".

The good news is, however, that starting pelvic floor exercises then will help with this complaint. "We used to think that it only took away the symptoms of it and prevented it getting worse but now we have good solid evidence that if you train your pelvic floor back into the normal range, it will improve it, as well as taking away those symptoms."

To listen back to the full interview, click above.

If you have any concerns surrounding your health, you should always contact your GP or relevant medical services.