Lidl has recently introduced its own wine marking scheme, encouraging customers to explore their different ranges and tastes, which must have worked out well as the company took home 8 awards during the International Wine and Spirits Competition (IWSC) for its own brand wines.
The IWSC is the premier competition of its kind in the world. Its aim is to promote the quality and excellence of the world's best wines, spirits and liqueurs and the awards given by the competition are considered to be some of the highest honours in the industry.
In total Lidl scooped 1 Outstanding Silver, 3 Silvers and 4 Bronze. Leading the way was Lidl’s Comte de Brismand Champagne Brut NV which took the Outstanding Silver. This €17.99 bubbly was judged to be; “Gold with tiny pearl bubbles. Pungent nose of pie crust, toast and dried apples. Full creamy mousse balanced with zesty acidity and flavours of lemons and nougat. Vinous and expressive with a long finish.”
Aoife Clarke, spokesperson for Lidl, says, “Winning these awards is a huge endorsement of the work that has gone into producing our own brand ranges and is also a testament to our policy of sourcing the highest quality wines for our customers. And with winners starting from only €3.99 it proves that you can get a great wine for a lot less at Lidl.”
Lidl’s IWSC Award Winners:
Comte de Brismand Champagne Brut €17.99
Chablis AOC Premier Cru 2009 €13.99
Pinot Grigio Provincia di Pavia Blush 2011 €5.49
St. Emilion Gran Cru AOC
Montepulciano d'Abruzzo DOC 2011 €3.99
Chianti D.O.C.G. 2011 €4.99