The competition, which is aimed at home cooks across Ireland, will run for the next six weeks. Entrants aged 18 and over are invited to submit their favourite tried and  tested recipe through Cook with Avonmore's Facebook application to be in with a chance of winning €1,000 in cash.

Eithne O’Hara, Marketing Manager of Avonmore Cream, said: “The competition is to encourage people to create simple home cooked recipes that are tasty and appealing. We believe that there is a wealth of cookery talent in Ireland and that more people are now cooking and entertaining at home.

"This competition will appeal to those who like to create simple home cooked recipes as well as those who like to experiment with new ideas. Above all, we are looking for recipes that utilise the best of Avonmore products including milk, butter, cheese and our wide range of creams.”

Entrants must submit recipes using at least one Avonmore ingredient, list all the ingredients, provide details of the method of cooking and upload a photo of the final dish.

You can submit starter, main course or dessert recipes, which will be judged by celebrity chef, columnist and cook book author Rozanne Stevens.

She gave her top tips to competition hopefuls, saying: “Keep it simple! Enter a dish that you know works & have cooked before!

"When photographing your dish make sure it is on a plain surface and in natural daylight for the best effect. Enter a dish that you really enjoy cooking for family & friends & above all, have fun!”

Check out Rozanne's advice to entrants on YouTube here.

The deadline for entries for the first ever Cook & Taste awards is September 9.