A host of activity will swarm around Arnotts' mens department during the month of April.
Arnotts have launched the 'King of Cool' competition this past weekend, calling on the dapper and style savvy guys of Dublin to share their grooming and dressing essentials.
Arnotts want men to share photos of themselves looking exceptionally stylish, caption it and share it with them on Facebook or on Twitter in order to win some excellent prizes and be crowned 'King of Cool'. Some of the prizes include lunch at L.Mulligan Grocer with Irish Craft Beers, gifts from Jameson, Calvin Klein and Hugo Boss, as well as iPad/iPhone accessories.
Also, during April at Original Penguin, any purchases made at the counter entitle shoppers to enter in to a competition to win the ultimate Original Penguin Festival Survivial Kit worth €250 coming into the summer.
There's a slew of festivals across Ireland this summer including Slane, Camden Crawl, Sea Sessions, Knockanstockan, Belsonic and newly-organised Longitude. The Survival Kit includes a rucksack, sunglasses, wallet, boxers and signature moustache tees.
On Saturday 20th, enjoy a DJ spin-off at Diesel in the menswear department. Learn how to spin the DJ decks like a pro and mix up your own beats at the Diesel counter from 12-5pm. There will be prizes for the coolest new sounds created. Purchase in Diesel over the weekend and receive discount off Diesel Monster headphones in Arnotts' technology department.