Alexa Chung is collaborating with Nails Inc. and is fronting their new campaign.

The fashionista confirmed the news tweeting "This is a thing" along with a sneak peek of her ad campaign. 

The British model and TV personality is regularly praised for her unique style and beauty choices as well as her laidback look, so it was no surprise that many fashion lovers were delighted with the news of her latest venture.

Chung is set to collaborate on a six-shade collection of polishes that will be fabric inspired and all named after the star, launching in August. Her involvement coincides with Nails Inc's 15 year anniversary. 

The ad campaign she is fronting for the company promotes a new range of products called Nailkale, which is made up of a super food base coat and the leafy green vegetable.