Chris Pine has been announced as the new face of Armani Code.
The actor, who is best known for playing James T. Kirk in 2009's Star Trek, and its sequel, Star Trek Into Darkness in 2013, will star in the spring campaign for the best-selling men's fragrance.
Giorgio Armani commented: “Chris perfectly embodies the brand’s spirit with his strong charisma and natural elegance.
"Besides revealing great talent, high versatility and the right amount of irony on set, his magnetic charm makes him the ideal match for this fragrance.”
Pine can currently be seen on the big screen in Kenneth Brannagh's Jack Ryan: Shadow Recruit.
The actor can be seen alongside Meryl Streep and Johnny Depp later this year in Rob Marshall's musical Into the Woods, and in the sequel to Horrible Bosses with Jennifer Aniston, Jamie Foxx and Kevin Spacey.
He is currently shooting Z for Zachariah opposite 12 Years a Slave Academy Award nominee Chiwetel Ejiofor.