Spanish retailer Massimo Dutti is opening its largest European store on Grafton Street this Friday, January 31.

The company will open its doors to its newest global store concept at No 65-66 Grafton Street, which was formerly occupied by HMV.

The three-floor store, with over 1,000 square metres of retail space, will incorporate menswear, womenswear, childrenswear and footwear.

Massimo Dutti, which was created in 1985, is famed for high quality, classic but contemporary clothing that bridges the gap between the high street and high-end designers.

The brand caters to urban cosmopolitan men and women that favour quality of materials over trend-led pieces.

For the spring/summer 2014 campaign, Massimo Dutti has collaborated with renowned photographer Mario Testino. The imagery showcases the brand's fresh and vibrant collection, which includes colourful blazers, chinos and shirts for men, and relaxed denims, blouses and lightweight jackets for women.

Take a look at some shots of the collection below.