From this February, Kiehl's will donate 100% of proceeds of its new limited edition Midnight Recovery Concentrate to Keep a Child Alive.
The American cosmetics brand has teamed up with Alicia Keys and the Keep a Child Alive organization to help bring dignified treatment, care and support to children and families affected by HIV.
The special edition bottle of favourite Kiehl's product Midnight Recovery Concentrate will include a call to action from Alicia Keys to "Join our movement".
By stocking up on the special edition bottle, customers can join the movement to help get HIV treatment and care to children who need it most.
The sale of each limited edition bottle of Midnight Recovery Concentrate helps Keep a Child Alive provide one month of HIV care and medicines to a child living with HIV.
Keys said: “Keep a Child Alive is working towards a world where everyone can lead fulfilling lives, regardless of their HIV status.
“Supportive partners like Kiehl’s are part of our extended family. They share our passion for bringing dignified treatment, care and support to children and families affected by HIV. Every action, big or small can make a difference and take us one step closer in making health care a human right.”
Cheryl Vitali, Kiehl’s Worldwide General Manager, commented: "Kiehl’s has a longstanding heritage of working to fight the HIV/AIDS epidemic with our work beginning in the 1980’s, when it was taboo to even talk about the disease. Just in the past 10 years, we have raised more than $2,500,000 for the cause.
“We are proud to continue this important philanthropic work with Keep a Child Alive, an effective, on-the-ground, organization built on the foundation that every person has the right to health care and that all children deserve a future.”
The limited edition Kielh's Midnight Recovery Concentrate will go on sale in February, priced at €42 for 30ml.