Wimbledon winner Andy Murray and girlfriend Kim Sears could be the new faces of Burberry according to the Daily Mail.

It has been reported that label boss Christopher Bailey is keen for the couple to appear in a new billboard advertising campaign.

A source told the Daily Mail: "Andy may not seem like the obvious choice for a fashion campaign, but he has proven he can scrub up incredibly well.

"He is in great shape and has that great bone structure which Burberry loves. Kim is gorgeous and has amazing hair."

Andy and Kim both wore outfits by the luxury brand to the Wimbledon Champions Dinner last Sunday and Andy wore Burberry again to his meeting with David Cameron at 10 Downing Street last Monday.

The couple has also regularly been seen on the front row of Burberry’s London Fashion Week shows.

Burberry is well known for including couples in its advertising campaigns having featured Sienna Miller and real life boyfriend, Tom Sturridge, in its autumn/winter 2013-1014 campaign.

In the photos, the couple can be seen posing and kissing in his and hers trench coats.