As the new year settles, the Spring campaigns begin trickling in and this season promises a host of famous faces fronting fashion advertisements.
One of the most hotly anticipated campaigns is not even womenswear, or general menswear. It will be David Beckham's bodywear collection for H&M that will truly bring the heat to the chilly spring season.
Behind the scenes images have leaked to the press of Beckham cavorting around Los Angeles in his trunks for the next self-fronted campaign of his own designs for the Swedish brand.
A shot from Beckham's previous collection with the Swedish brand
H&M have enlisted director Guy Ritchie to film the advertisement spot for television internationally, so not only will Beckham be baring on billboards again this year, he will also be gracing the small screen.
Similarly, there's another Beckham making a splash in the fashion world this Spring. Romeo Beckham, the son of the footballer-turned-designer, is the face of Burberry this season. The 10 year-old follows in the footsteps of Les Miserables star Eddie Redmayne and his former campaign co-star Cara Delevigne.
Romeo Beckham fronts the latest campaign for British heritage brand Burberry. Image (c) Burberry
Fashion photography duo Mert & Marcus have been busy this past year shooting for the upcoming fashion collections. They enlist the supermodel powers of Kate Moss, Daria Werbowy, and Joan Smalls to depict ultra-bronzed, blue-hued godesses for the latest Versace campaign.
Meanwhile, the duo also shot Amber Valetta for Emilio Pucci and Penelope Cruz for the latest Loewe campaign. The duo have also shot Kate Moss, Mariacarla Boscono and Marina Abramovic for Givenchy.
Edie Campbell, Anja Rubik, Saskia de Brauw, and musician Beck front the latest campaign for the newly re-named Saint Laurent, designed under Hedi Slimane. Miranda Kerr walks in the footsteps of Kate Moss and Daisy Lowe by becoming the face of Mango.
Actresses also get a look in, with Marion Cotillard continuing her Dior modelling duties and Rosamund Pike fronting the latest L.K. Bennett campaign.
Stephanie Seymour steps in front of the camera for Jason Wu's latest campaign, of which the designer says he wanted to cast a "strong woman" with definite "sex appeal", calling Seymour "the perfect muse".