Ali Nash has become one of Ireland's leading jewellery designers and offers an exclusive range of hand-crafted beaded jewellery.

Catering for all occasions, from weddings to formal balls to Debs, Joanna's custom-made jewellery will make sure you stand apart from the crowd. From modern necklaces and chokers to beautiful tear drop chains and pendants worked in semi – precious stones, Ali’s 's range is sure to have something for everyone.
A selection of matching necklaces, bracelets and earrings are available in most styles.

Brides-to-be can meet with Ali and have a private consultation about what kind of jewellery they would like for their big day.
Georgina Heffernan caught up with the talented designer to find out a little more…

GH: Did you always want to be a jewellery designer?
AN: I was always drawn towards a more artistic colourful path but it wasn’t until after University that I found my creative niche in jewellery design.  It instantly satisfied my need to make and my passion grew and evolved as ideas came to life. 

Your work is very beautiful ...who is it aimed at?
Thank you, my jewellery is aimed at the woman who feels strength in her femininity, pride in her attitude and delicateness in her edge.

Was it tough getting started in business?
When I started out, the thing I found most difficult was having the self-belief that my hobby could develop into a full time business and that people would want to buy my designs.  Luckily I followed my gut and my passion for creating and took the big step forward with the great support from the local DLR enterprise board.

What other jewellery designers inspire you? 
Oh! Lots inspire me.  I love the edginess and moderness of Pamela Love and Alex Bitter jewellery.  I adore the simplicity and elegance of Sarah Perlis and Eva Steinberg jewellery and I admire the Avant- Gard style of Michelle Lowe-Holder, Victoria Simes and Lady Grey; this is when art become wearable. 

What trends are big in jewellery for spring/summer 2013?
he big trend is Statement jewellery with over the top earrings and super-sized chokers.  I have adapted this in my new Spring Summer “Wild Nothing” Collection and incorporated a delicate edge with lots of contradictions of layering and textures, but always keeping to my signature style.

What has been your greatest achievement in your career to date?
Running my own business for the last 10 years has been my ultimate achievement and of course challenge.  It constantly pushes me out my comfort zone, but having a flexible job that I enjoy and am passionate about drives me to want to create new and innovative designs, as well as succeed in running the business.  I was delighted to be awarded The Dun- Laoghaire/ Rathdown “Female entrepreneur award” back in 2009; it was a great boost during a recession. 

Describe your own personal style?
I like to dress in things I feel comfortable in and that I love aesthetically. I’d say my style is quite feminine with an edge, just like my jewellery.

Have you had to streamline your business as a result of the recession?
I have definitely had to adapt over the years to create more commercial collections.  I have learnt to listen to what my clients want and like and I think this is really important.  I have also focused on developing a strong direct retail online presence to reach a more international platform. 

What do you enjoy the most about your job?
Having my own creative business is the perfect way to convey all of my ideas and feed my need to design, my love of travel and my passion to make people happy with my designs.
I love being surrounded by beautiful stones; colours and things, so there’s no better way to live my life than by making them come alive.  

Where do you see the brand going in the future?
My jewellery brand has developed very organically and steadily over the years but in the future I look forward to taking more chances and risks to develop the design and productivity to reach the international demand.