Irish woman Sharon Keegan and her body-positive athleisurewear brand, Peachylean, impressed the judges on last night's Dragons' Den - a show whereby budding entrepreneurs get three minutes to pitch their business ideas to five multimillionaires who are willing to invest their own cash.
After losing five stone and having bouncing back from post-natal depression with her two boys, Sharon felt compelled to help other women going through similar experiences. She created Peachylean in 2018 as a way to help them gain confidence and empower them to love themselves.
Working from her retail space in Ballymount, the entrepreneur created a size-inclusive support wear range which includes beanies and flattering leggings and bralets that range from XS to 4XL .
Keegan told RTÉ LifeStyle that she used to watch Dragons' Den with her father and brother, Alan, every week as a way of spending time together. When she tragically lost her brother last year, she decided to apply to the show in his memory.
"I decided to honour my brother and take part in the show," says Sharon, "It was an emotional rollercoaster. I had to fight my inner dragon first just to go through the lift doors."
"Pitching was the easy part," she adds, "it was dealing with my inner dragon first that was the struggle. My inner voice telling me I was crazy to do such a thing. Once I overcame this I was good to go, I felt my brother gave me strength on the evening. I was so calm, emotional but calm."
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Keegan wowed the judges with her heartfelt pitch, where she asked for £100,000 pounds investment in return for 11% of her business. She was successful in her bid and she had three of the five Dragons - Touker Suleyman, Sara Davis and Tej Lalvani - offer her cash investments on the night.
Having studied their backgrounds, Sharon described the three as being her "dream team" as she felt their combined experience brought significant knowledge and insight to her business.
"My dad was waiting in the dressing room for the news," says the CEO. "It was so bitter-sweet to come out and tell him the news. We laughed and cheered and then cried, we both wanted Alan there with us."
"The Dragons where so lovely," she added. "I was a little afraid of Peter going in as he has a history of being a little harsh, but the whole team at the BBC were lovely and so positive about the brand. The team all insured we were safe and Covid guidelines were met - we had to stay in bubbles and keep our distance."