Coming out of the depths of winter can be harsh on the skin as it adjusts to slightly warmer weather and the constant scratching of your woolly scarf.
While some of us will rush to luscious masks, intricate beauty treatments and maybe even dabble in the infamous 12-step Korean beauty regime for the first time, what your skin really needs is a small dose of some powerful, targeted serum.
Why serums? Not exactly a moisturiser and not quite a face oil, serums are designed to deliver concentrated doses of hard-hitting ingredients - be they anti-ageing ones, hydrating ones or regenerative ones - which is why they work so well in combating specific skin issues.
Here, we've rounded up four of the best new serums on the market. So, ditch the seven creams, stop over-exfoliating and give your skin the big drink it needs.
Prai Beauty - 24k Precious Oil Drops, €42, Marks & Spencer
Sticking "24 karat gold" onto a product seems like an easy way to sell the idea of luxury, but when it comes to this oil serum, it definitely worth its weight in gold. More like a serum than an oil, this richly scented product soothes skin without leaving it greasy, as the colloidal gold and chamomile reduces inflammation and painful red spots.
Loaded with avocado oil, it's perfect for post-winter skin and leaves it radiant, velvet-soft and firm. A little goes a long way, so try mixing it into your face oil at the end of your routine, or adding a few drops to your daily moisturiser for a glow boost.
YSL - Pure Shots Y Shape Serum, £59, YSL
As the epitome of luxury, it's not surprising that YSL's beauty range pulls no punches. The new Pure Shots range are designed to offer targeted treatments for problem skin, whether it's tired, dull, stressed or dehydrated. But we're particularly impressed with the Y Shape Firming Serum, which promises to bring elasticity and shape back to tired faces.
This super lightweight serum is loaded with peptides, proteins that rebuild your skin's barrier after a harsh winter, while barberry fig pumps skin with antioxidants. Together, they leave your skin firm, smooth and contoured – no makeup needed! Even better, these serums are refillable, meaning less packaging.
L'Óreal - Revitalift Filler Anti-Wrinkle Serum, €16.66, Boots
Hyaluronic acid is the true hero ingredient when it comes to soothing weather-beaten skin, as the naturally occurring acid draws moisture towards itself, keeping skin plump and hydrated. This serum from L'Óreal is loaded with it, delivering a powerful dose of hydration for a more affordable price.
Deeply hydrating, the serum tingles the skin slightly when first applied, leaving it glowing and taut – particularly well-suited for oily or acneic skin. It also creates an ideal base for makeup, as skin is left soft and firm.
Kiehls - Powerful-Strength Line-Reducing & Dark Circle-Diminishing Vitamin C Eye Serum, €36.44 reduced from €43, Debenhams
The under-eye area is one of the most neglected parts of the face, and this is especially true after winter. Dark circles, deepening lines and dry texture all plague us after Christmas, but you also can't overload this delicate area with heavy creams and oils.
Enter, the Vitamin C Eye Serum, an advanced treatment that lifts eye bags, softens lines and leaves you looking like you hibernated all winter. Vitamin C is the key ingredient here, brightening and tightening tired skin. There's also hyaluronic acid to ensure the area is supple and hydrated and tri-peptides to rebuild damaged skin.