Meghan Markle started her New Year with a slew of public outings alongside her husband, Prince Harry, and seemingly with a new outlook on fashion and dressing that at this time of year - with resolutions to shop better and less often, save money and be savvy - feels very relatable. 

Being relatable is, of course, the unwritten rule of being a royal in the 21st century, and it's a tricky bit of personal marketing that Kate Middleton has perfected in recent years, mixing high street brands with more opulent and glamorous outfits befitting a future queen. 

Meghan chose a H&M maternity dress that retails for just €27.99. Photo: Getty

However, Meghan was slow out the starting gate on this one, setting noses out of joint early with her engagement photos, in which she wore a 2016 couture Ralph & Russo gown worth an estimated £56,000 (€63,200), extortionately expensive even for royal standards, thanks to Kate. 

The Duchess accessorised her look with nude heels and a nude Stella McCartney bag. Photo: Getty

Since then, Meghan has been a beacon for sartorial criticism when it comes to labels, and it appears she may be starting to respond to it by choosing a budget-friendly maternity dress for her latest engagement. 

Choosing a grey polo neck dress from H&M's maternity range, which retails for €27.99, paired with a bespoke cream Armani that she sore earlier in the week, Meghan was every inch the chic but comparatively conservative royal, accessorising with a faux suede Stella McCartney Falabella mini-bag and nude slingback heels. 

Meghan was visiting Mayhew Animal Home. Photo: Getty

The Duchess was visiting Mayhew Animal Home on Wednesday, a rescue home for "dogs, cats and communities", her third engagement that week, before an appearance with Prince Harry at a showing of Cirque du Soleil at the Royal Albert Hall in aid of charity Sentebale, the prince's organization supporting children affected by HIV in Africa.

She later shimmered in a navy sequin Roland Mouret dress, which costs $5,595. Photo: Getty

Meghan will be Meghan, however, as at the show later that night she stunned in a sleek and scintillant navy sequin Roland Mouret evening gown, complete with a leg split and accessorised with heeled black sandals and a clutch with a jeweled clasp.

The gown, the 'Sarandon', retails for $5,595, so not for the masses but no one wants a royal role model to be always budget, all of the time.