It's an innovative little wand which contains a fibre-gel and tiny little brush, so you can build up your brows to look full and healthy.
It may take a little while to get the hang of, but one you have the application down, this is a transformative product. It does the job of an eyebrow pencil and gel in one - adding definition, thickness and holding brows in place.
I use the dark version of the Gimme Brow and like to build it up in layers - using the precision brush to fill in my brows, particularly the sparser areas.
This adheres to skin and hair - so you can fill in any gaps in your brows for a fuller, but still natural looking, brow.
The biggest drawback is the size of the wand - I always seem to be losing it among my other eye pencils - but this little beauty has found a permanent home in my makeup collection.
Benefit Gimme Brow in Dark and Light, €24, available at Benefit counters nationwide.